The local stores offers convenience shopping in a country like India where population density is high. In addition, the added benefit of familiarity, trust and home delivery at odd hours is highly valued. Categories like fruits, vegetables and meat, where freshness accounts for a lot, makes the local stores a preferred channel for purchase. For instance, despite the growth of e-commerce, there are perceived hygiene issues with delivery boys and operational challenges especially during the lock down which are likely to remain over the next few quarters. Also, local shopping serves a social experience as residents take a relaxed evening stroll to purchase a few items.
In addition to this, it is becoming difficult for the local stores to sustain the competition put up by the big giants. It has become very hard for the local stores to deal with the fiery competition, they are eating up their customers providing ease of shopping, offers and discounts and door step delivery etc.
Our local stores are lacking too much in competition from them in every areas, but still they have their regular customers who hold to offline shopping as they are very much convenient and the online big giants are still lacking from their local counterparts is trust. The trust which the local stores carry from their customers is very hard to dilute.
How does MyStorSe help these local stores to compete with bigger counterparts?
Though local stores have their customer base, the new generation and change in current trend of shopping and the new normal due to the pandemic, the shoppers are slowly moving to the online shopping, which provides them with greater ease of shopping with many value added features. The trend is growing and penetrating deeper into the market. So this is the high time the local stores adopt to the new growing trend in order to sustain in the market. MyStorSe provides them with the tools and features which they can adopt and stay strong and grounded amid the strong online wave that is sweeping the market.
MyStorSe is an online platform, which provides the digital arm to the local stores, hotels and local manufacturers to take their business and their transactions online.
MyStorSe is designed in order to help local stores like grocery stores, fresh vegetable and fruit stores to sustain the competition put up by the big retail giants. It has become very hard for the local stores to deal with the fiery competition put up by these giants, they are eating up customers providing ease of shopping offers and discounts and door step delivery etc.
