Your Local Neighbourhood Stores – To be Online

LOCAL STORES

“Our childhood memories hovers around we being fondly hopping around over to a nearby local store to purchase the groceries with father or mother or with siblings to buy a candy for ourselves and being greeted by the owner of the store with a broad smile”.

Local Stores, The Mom and Pop Stores offers the convenience shopping in a country like India where population density is high, lanes are narrow, parking slot is difficult to get and traffic jams are high. It shares the perfect bond of trust between the Store owner and the customers. The Store owner is completely aware of his customer’s taste, brands and regular picks. In addition to this are the benefits of familiarity, trust and home deliveries at odd hours are highly valued.

Local Stores is always a preferred channel for purchase of the products like fruits, vegetables, fresh non veg where freshness accounts a lot. And also grocery shopping serves as a social experience, as residents take a relaxed evening stroll to purchase a few items.

DECLINE OF BUSINESS

Undoubtedly, these Local Stores shares an incredible business share of 88% in India, it is expected to reduce to 75%, the reason being retailers unable to adapt to modern retailing techniques. They are found struggling to go online and digitize their services.

In addition to this, it is becoming difficult for the Local Stores to sustain the competition put up by new E-commerce Startups and the established giants. Though the trust earned by Local Stores over the years is very hard to dilute and is not easily replaceable but these companies are offering very good offers, discounts, ease of shopping, quick home deliveries which is luring the customers and hence they are increasing their market very rapidly.

Our Local Stores are way behind too much in competition as compared to them, many of them are not yet digitally ready. Local Stores do have their regular customers who still hold on to offline shopping. But as the generation changes so will the shopping behavior. And the pandemic has already instilled the new shopping behavior among the majority.

MYSTORSE – THE ONLINE MARKETPLACE

Though Local Stores have their strong customer base, but the change in trend of shopping and the new normals setup by the pandemic, customers are rapidly moving to online shopping. Online shopping is giving them the ease of shopping with many value added features, This trend is growing and penetrating deeper into the market. This is high time the Local stores adapt to new trend to survive in the market.

How does MyStorSe help Local Stores?

MyStorSe is an online marketplace which provides the digital arm to the Local Stores. MyStorSe provides them with the tools and features which the Local Stores can adapt and stay strong and grounded amid the strong online wave that is sweeping the market.

MyStorSe is designed to help the Local Stores like grocery/kirana stores, departmental stores, fresh vegetables and fruits vendors, fish, chicken and meat stores, small hotels/restaurants and local small scale food industry to make them digitally enabled and operate online with some value added features and to sustain the competition. Local Stores can register at MyStorSe online platform and add their store on the platform and go online instantly. They can offer their services as any eCommerce operators.

SUMMING UP

With all the hullabaloo of technology assisted shopping going around, a similar upgrade for the Local Stores is needed. Additionally the Local Stores have also starting to realize that the delay in adapting to this trend is the missed opportunity and could lead to the benefit of their competitors. MyStorSe is an online market place, which helps the local retailers to get online and start operating their business online.